Hospitality Is More Than a Business.
It's How We Take Care of Each Other.
At Goodness Gracious Hospitality Group, we build, manage, and invest in hospitality businesses that do exactly that, make people feel genuinely welcomed, seen, and like they belong. From our own growing portfolio to the businesses we partner with, everything we do is guided by a simple belief: the heart of hospitality makes the world a better place.
We know the numbers, we know the craft, and we know how to build businesses that last.
Now, we're sharing what we've learned with fellow hospitality owners who refuse to settle for mediocre margins and uninspired operations.
We Don't Just Run Hospitality Businesses. We Live This.
Hospitality, at its core, is an act of empathy. It says: you matter, you're welcome here, and we're glad you came. When it's done with intention, it builds community. It creates belonging. It turns a meal, a tour, a tasting into something people carry with them long after they've gone home.
That's what drives us.
Goodness Gracious Hospitality Group is a team of operators, builders, and believers who have devoted ourselves to this work—not just as a business, but as a way of being. We hold formal degrees in Hospitality Business Administration and Culinary Arts. We've built a thriving portfolio of businesses from the ground up. We've navigated every challenge this industry throws at you. And through all of it, our conviction has only deepened: hospitality done right is one of the most powerful forces for human connection there is.
That belief is the foundation of everything we do—our own businesses, the ones we manage for others, the operators we coach, and the partners we invest in.
HOW WE BRING IT TO LIFE
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HOW WE BRING IT TO LIFE *
From mystery shopping to margin optimization, we work one-on-one with hospitality owners to build the strategy, systems, and clarity they need to create businesses that thrive.
Coaching & COnsulting
We step in as full operational partners—running day-to-day operations for hospitality businesses whose owners want expert management without giving up ownership.
management services
In select cases, we invest capital and expertise in hospitality businesses with strong potential, becoming true equity partners in their success.
INVESTMENT & PARTNERSHIP
Our portfolio
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![Goodness Gracious Catering Sonoma]()
Goodness Gracious
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![Two couples dining at a restaurant table, looking at menus, with wine glasses and plated dishes on the table.]()
Songbird Parlour
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![West Wine Tours]()
West Wine Tours
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![Two bottles of kombucha on a wooden surface, one with a red liquid and one with an orange liquid. Their labels feature a lion illustration and the text "Valley of the Moon Kombucha Co."]()
Valley of the Moon Kombucha Co.
What we stand for.
PEOPLE COME FIRST,
ALWAYS
Every guest, employee, and partner deserves to feel respected, valued, and like they truly belong.
Profitable Purpose
A hospitality business that can't sustain itself can't serve anyone; we build both.
Community Over Transaction
We build spaces and experiences that bring people together.
EXCELLENCE WITH HEART
High standards and genuine warmth aren't opposites—they're the whole point.
Awards & Recognition
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FSR Rising Stars
Featured in FSR’s Rising Stars: 40 Leaders Reshaping the Future of Full-Service Hospitality, recognizing Lauren Kershner as a standout hospitality entrepreneur building impactful, experience-driven businesses in Sonoma County.
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![Business of The Year Award]()
Business of The Year Award
Honored as the 2023 Sonoma Valley Business of the Year, recognizing Lauren Kershner’s commitment to community, employee development, and building businesses that meaningfully contribute to Glen Ellen and Sonoma Valley.
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Forty Under 40 Award Winner
Selected as a 2022 Forty Under 40 honoree by North Bay Business Journal, recognizing Lauren Kershner as a rising force in hospitality, entrepreneurship, and regional business leadership.
